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this is a picture of r Kelly a well known rnb and hip hop artist he is very famous and is also very successful. He is someone for young people to aspire to be like this is why vibe have put him on the cover of there magazine. They also put him on the cover because it will make people want to buy the magazine because people will want to know what he is saying. This is a convention that most magazines follow because if they have someone succefull on the cover there magazines sales are bound to increase.
The mast head of the magazine cover is very bold this is a convention of magazine covers because this makes the magazine stand out on the shelf so people can see it and want to buy it . they use up to date language so they can make it attractive to younger viewers who tend to be more interested into the hop hop scene. They use coloures which are hard and harsh to add a gangsta feel to the magazine so they feel it keeps it real to there type of culture.